Academy is the educational channel of Spitfire Audio. During my time as Design Team Lead I’ve been worked on refreshing the logo and style of the brand’s output with the goal to create a visually distinct style that differs from the main brand channel while also achieving quick turnaround times.
The below proposal shows the development of a a scalable library of social assets and templates that resulted in higher efficiency and quicker turnaround times.
Academy logo and marketing assets before rebrand
New Academy logo and final iconography for content categories.
The content iconography was then translated into 3D Blender templated that allowed for quick and easy adjustments of camera angles, lighting etc. This resulted in unique visuals each time that adhered to the new style of the brand.
Examples of editorial content on Instagram for Score Breakdowns, Creative Cribs and Scoring Competitions.
Email and Youtube thumbnail examples.
Animated Instagram stories for new content launches.
